![](https://cdn.myportfolio.com/d1d61737d0c92f9f60b907b45a4f0d2c/26adbfa2-998d-485e-bf2b-d4f6ea9e3726_rw_1920.png?h=4577ea4009cc9781f259f1b977873785)
Floof—Brand Identity
Initial brand identity for an MVP. Deliverables include core brand assets, identity guidelines, and social media.
2020
Art direction, design, production: Megan Doty
Product lead: Jana Lee
Product design: Ben Pepin
All images are pickup from Stocksy and Adobe Stock
Art direction, design, production: Megan Doty
Product lead: Jana Lee
Product design: Ben Pepin
All images are pickup from Stocksy and Adobe Stock
![](https://cdn.myportfolio.com/d1d61737d0c92f9f60b907b45a4f0d2c/b71abbfc-baf1-4ae7-8e25-8fb351fe5328_rw_1920.jpg?h=c76a084e171db069fb223a3d2bd9434f)
![](https://cdn.myportfolio.com/d1d61737d0c92f9f60b907b45a4f0d2c/bb666b21-b58c-435e-a785-fb2245014f5c_rw_1920.jpg?h=046a1280bdf3f63a0866ae217cc3c8fd)
![](https://cdn.myportfolio.com/d1d61737d0c92f9f60b907b45a4f0d2c/38500b30-c568-400c-b3b7-ab585f22b8b8_rw_1920.jpg?h=96e64d713c19d707d8a427fcbe3513ba)
Pet profile PDF export
![](https://cdn.myportfolio.com/d1d61737d0c92f9f60b907b45a4f0d2c/d8622391-ea62-4ad9-8598-3ed823a2b55d_rw_1920.jpg?h=6f91483f23549aca5b1009987e7e5cda)
Native ad imagery, adapted from Wisdom Panel
![](https://cdn.myportfolio.com/d1d61737d0c92f9f60b907b45a4f0d2c/e3b02926-8759-44f2-a9d4-9e6f673f7544_rw_1920.jpg?h=bd0a19a70562d9fc7449a20dcd7b671e)
Backgrounds for editorial imagery
![](https://cdn.myportfolio.com/d1d61737d0c92f9f60b907b45a4f0d2c/b293bee4-e536-49ca-989c-8f8c6fa96e4f_rw_1920.jpg?h=75a2f0d6020af39631d19973f7778fb3)
![](https://cdn.myportfolio.com/d1d61737d0c92f9f60b907b45a4f0d2c/35cb213c-3dc6-41bf-9778-e3c548398bbd_rw_1920.jpg?h=f25fef2121c743d8bce4579e8deb6bf5)
Organic social post examples
![](https://cdn.myportfolio.com/d1d61737d0c92f9f60b907b45a4f0d2c/9a1f1b90-19ed-4a42-b8f2-c5c817023174_rw_1920.jpg?h=186a64b1629ce53496125a94f71696fd)