Floof—Brand Identity
Initial brand identity for an MVP. Deliverables include core brand assets, identity guidelines, and social media.

2020
Art direction, design, production: Megan Doty
Product lead: Jana Lee
Product design: Ben Pepin
All images are pickup from Stocksy and Adobe Stock

Pet profile PDF export

Native ad imagery, adapted from Wisdom Panel

Backgrounds for editorial imagery

Organic social post examples

Additional works:

Burt's Bees: Color Decoded
2020
Homesick Seasonal
2023
Print Dialogue
2016
QALO 2023
2023
Myrtille Typeface Design
2019
mindbodygreen × Sephora July Clean Beauty
2019
Various Identities
2020
QALO Functional Jewelry Launch
2023
Gravity Cooling Launch
2022
The Wildest
2021
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