Floof—Brand Identity
Initial brand identity for an MVP. Deliverables include core brand assets, identity guidelines, and social media.

Art direction, design, production: Megan Doty

Product lead: Jana Lee
Product design: Ben Pepin

All images are pickup from Stocksy and Adobe Stock

Pet profile PDF export

Native ad imagery, adapted from Wisdom Panel

Backgrounds for editorial imagery

Organic social post examples

Additional works:

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