Floof—Brand Identity
Initial brand identity for an MVP. Deliverables include core brand assets, identity guidelines, and social media.

2020
Art direction, design, production: Megan Doty
Product lead: Jana Lee
Product design: Ben Pepin
All images are pickup from Stocksy and Adobe Stock

Pet profile PDF export

Native ad imagery, adapted from Wisdom Panel

Backgrounds for editorial imagery

Organic social post examples

Additional works:

Homesick Seasonal
2023
QALO Functional Jewelry Launch
2023
mindbodygreen Supper Series
2019
QALO Proud
2022
Burt's Bees: One Small Thing
2020
Virelangues / Zungenbrecher / Tongue Twisters
2016
QALO 2023
2023
Various Identities
2020
Motion Reel
2022
Print Dialogue
2016
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