Gravity Launch Campaign
The launch of cult favorite weighted blanket brand Gravity's updated Cooling weighted blanket market not only a shift to new materials, but also introduced a refreshed identity system touching everything from product design ethos and packaging to elevated photography art direction and measured use of type, form, and color.
2022
Creative Director: Shy Inbar
Design direction, motion design, product color line development, packaging design system, photography art direction, production of all campaign launch assets: Megan Doty
Lifestyle Photography: Jayme Burrows
Studio Photography: Winshot
Videography: Julen Murguia
Gravity Brand Marketing Lead: Emily Cody
Director of Product Development: Mallory Jones
Creative Director: Shy Inbar
Design direction, motion design, product color line development, packaging design system, photography art direction, production of all campaign launch assets: Megan Doty
Lifestyle Photography: Jayme Burrows
Studio Photography: Winshot
Videography: Julen Murguia
Gravity Brand Marketing Lead: Emily Cody
Director of Product Development: Mallory Jones
