QALO Proud
For Pride Month 2021, QALO launched a line of products in partnership with The Trevor Project to benefit LGBTQ+ youth, with 10% of sales donated. Standing up for our community is an important part of QALO’s brand DNA. With the Proud collection, we’re showing up as fierce allies for the LGBTQ+ community.
The creative direction for QALO Proud accordingly places an emphasis on the humans wearing the rings and acknowledging the spectrum of human experience. While unwavering in our stance, we also embrace the idea of strength in softness and highlight both joy and vulnerability.
At a high level, direction seeks to underline bold, confident, and unwavering pride, intentional, passionate, and purposeful support, and soft, heartfelt humanity.
2021
Creative Director: Shy Inbar
Campaign design direction, photography art direction, final asset design and production: Megan Doty
Studio Photography: Sarah Hopp
Lifestyle Photography: Daniel Agre

Additional works:

Virelangues / Zungenbrecher / Tongue Twisters
2016
The Wildest
2021
mindbodygreen × Sephora July Clean Beauty
2019
QALO 2023
2023
Floof — Brand Identity
2020
Homesick Seasonal
2023
Print Dialogue
2016
Various Identities
2020
Gravity Cooling Launch
2022
Burt's Bees: One Small Thing
2020
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