QALO Proud
For Pride Month 2021, QALO launched a line of products in partnership with The Trevor Project to benefit LGBTQ+ youth, with 10% of sales donated. Standing up for our community is an important part of QALO’s brand DNA. With the Proud collection, we’re showing up as fierce allies for the LGBTQ+ community.
The creative direction for QALO Proud accordingly places an emphasis on the humans wearing the rings and acknowledging the spectrum of human experience. While unwavering in our stance, we also embrace the idea of strength in softness and highlight both joy and vulnerability.
At a high level, direction seeks to underline bold, confident, and unwavering pride, intentional, passionate, and purposeful support, and soft, heartfelt humanity.
Creative Director: Shy Inbar
Campaign design direction, photography art direction, final asset design and production: Megan Doty
Studio Photography: Sarah Hopp
Lifestyle Photography: Daniel Agre

Additional works:

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