Wisdom Panel—Valentine's Campaign
Holiday campaign spanning from Valentine's Day (Feb 14 to Love Your Pet Day (Feb 16). The campaign seeks to push the brand forward by bringing into play elements left behind in brand guidelines—Untitled Serif—as well as fresh pattern motifs to bring a dynamic sense of energy into the mix.
The campaign spanned paid social, direct email marketing, and the D2C site's homepage.​​​​​​​
Art direction, design, production: Megan Doty

Creative director: Chris O'Flaherty
Copy and concepts: Melissa Jarrett
All images are pickup from Stocksy and Adobe Stock

Additional works:

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