Outlook: mindbodygreen Trends Forecast
Art direction, branding, social media, and dedicated email design for an ongoing editorial series covering different health, wellness and lifestyle trends. The identity is malleable to fit different topics covered by mbg's editorial team, with the first Outlook piece in the series diving into 2017 beauty trends.
For this piece, mbg paired up with HUM Beauty to put a spotlight on vitamins and supplements—such as spirulina algae—as having a role in contemporary beauty rituals.
Creative direction: Chris O'Flaherty; Art direction, design, styling: Megan Doty; Photography + styling: Miachel Breton